The Language of Measurement

Pilotlight’s business volunteers often think social impact measurement is something specific to the third sector and beyond their skills set.   Charities tend to think that market research has no relevance to them and their stakeholders since they are not in the business of ‘selling’.  The reality is that social impact measurement, like market research, is a core part of the strategic planning process.  We see our work with Pilotlight as helping the two sectors to speak the same language.