Charlotte Cornish

Charlotte is a solution-focused researcher. Over her career she has helped organisations make change happen whether as a leader or consultant. Since 2015, she has focussed her skills on the not for profit sector, working with charities and public sector organisations, helping them see that measuring their impact is more than a tick box exercise - it can help them improve and grow.

After graduating with a B.Sc. in Biochemistry in 1986, Charlotte started her career in main-stream market research with leading agencies BMRB and Ipsos before joining WPP/Kantar flagship the Henley Centre (now The Futures Company) in 1990, where she built her skills in analysing consumer trends. In 1997, she joined the consumer trends think tank The Future Foundation as Research Director, progressing to become Managing Director of the research consultancy division, managing the team of analysts and doubling revenue of the division.

In 2005, Charlotte set up market research group Munro Global with her business partner with venture capital funding from Electra Kingsway. Charlotte brought her research expertise to the partnership and led the key public sector work and enhanced the use of innovative research techniques across the group. The group grew organically and through acquisition to a turnover of c£15 million.

In the spring of 2011, Munro was sold to SPA Future Thinking. After supporting the handover to the new owners, Charlotte set up her own business, providing consultancy to client organisations and agencies including Vocatus AG (as UK representative for the German company, developing their pricing strategy offer using behavioural research techniques) and Trajectory (she is  now a non-executive director of Trajectory).

In 2013 - 2014 Charlotte acted as COO of the IDM (the Institute of Direct and Digital Marketing) on an interim contract – her role involved bringing in cost controls to this charity and ensuring that the beneficiary/customer was at the heart of the organisational strategy moving forward.

In 2015, Charlotte co-founded Cornish and Grey with Anna, bringing her quantitative skills to the partnership.  She now works with a range of clients, including conducting evaluation of The Liminal Space public engagement programmes such as Night Club, SOS and Unclaimed.

Charlotte is Chair of a local charity, Age UK Richmond. She is also a member of the Age UK London Expert Panel as their research and evaluation specialist.