Anna’s wealth of cross sector experience gives her expert understanding of different approaches to social impact measurement, how to communicate the findings in ways appropriate to different audiences, and how to translate the findings into strategic, actionable recommendations.
After graduating with a BA in Psychology, Anna worked in quantitative research at the Building Research Establishment (part of the Department of the Environment) and the Policy Studies Institute, and in qualitative research at Cragg Ross Dawson, a market research company. She then moved to the client side, managing research for a number of health information campaigns at the Health Education Authority (now part of NICE).
Between 1999 and 2013, she worked as an independent consultant, specialising in developing and evaluating social marketing campaigns and in work to evaluate and improve the effectiveness of the voluntary and community sector. During this time, she was an Associate at Solutions market research company, supporting them with their public and voluntary sector work, and from 2006, held an on-going contract with the Big Lottery Fund (BIG), conducting many desk and qualitative research projects including research to inform the development of BIG’s ideas for how it could support frontline voluntary and community sector organisations be more efficient and effective.
She also held a number of interim research management roles including Associate Director at FDS International, a full service market research agency, Head of Research at RAPP, a leading marketing agency, and Research and Evaluation Officer at Coram, a charity delivering and promoting best practice in the support of vulnerable children and young people.
Since September 2013, Anna has managed evaluation at Pilotlight, a non-profit organisation that facilitates strategic development for charities and social enterprises through harnessing the skills of business leaders.