Anna’s wealth of cross sector experience gives her expert understanding of different approaches to social impact measurement, how to communicate the findings in ways appropriate to different audiences, and how to translate the findings into strategic, actionable recommendations.
After graduating with a BA in Psychology, Anna joined Cragg Ross Dawson, a qualitative market research agency, specialising in research with vulnerable and hard to reach groups. She then worked as a quantitative researcher in the Health and Social Care team at the Policy Studies Institute. In the mid-1990s, she moved to the client side, managing research and policy work for a number of social marketing campaigns at the Health Education Authority (now part of NICE), with particular responsibility for skin cancer and mental health.
Between 1999 and 2013, she worked as an independent consultant, specialising in developing and evaluating social marketing campaigns (for government departments and agencies including the COI, the Department of Health and the Department for Children, Schools and Families). She also held an on-going contract with the Big Lottery Fund (BLF), conducting many desk and qualitative research projects including research to inform the development of BLF’s ideas for how it could support frontline voluntary and community sector organisations be more efficient and effective.
During this time, she held a series of interim research management roles: on the Consumer Research team at FDS International (a full service market research agency, now part of SPA Future Thinking), on the Campaign Development team at RAPP, (a leading marketing agency), and on the Policy and Research team at Coram (an umbrella group of charities working with vulnerable children).
In September 2013, Anna joined Pilotlight, a capacity building organisation that supports charities with strategic development through harnessing the skills of business leaders. In 2015, with Charlotte Cornish, she co-founded Cornish and Grey to offer evaluation and impact strategy support to social purpose organisations. She continues to work very closely with Pilotlight, managing the overall impact strategy and providing evaluation training and support to its project managers.