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About Us

Charlotte Cornish and Anna Grey are strategic research and evaluation consultants each with more than 25 years of practising market and social research for public, private and third sector organisations.

In 2015, they established Cornish and Grey, a social enterprise providing evaluation and impact strategy support to social purpose organisations.

They work with funders, grant makers, capacity builders, umbrella organisations, charities and social enterprises to help develop simple and practical impact or measurement strategies so they can become more effective and ensure that limited funds are spent where they make the most difference.

Some Of Our Clients


Pilotlight is a charity that provides capacity support to charities that help disadvantaged people. We have developed Pilotlight’s current monitoring and evaluation strategy and data collection tools and provide ongoing support, guidance and training to its project managers.

The Communication Trust

We have delivered individual programmes of support to seven of The Communiciation Trust’s (TCT’s) members to date. This has involved a workshop followed by a written action plan, and a six month period of email/telephone follow-up support. We have used our experience from delivering this programme to write a guide to self-evaluation on behalf of TCT for small organisations delivering speech, language and communication services for children and young people.

C&A Foundation

We are the ongoing independent impact evaluators of the C&A Foundation’s international ‘Inspiring Women’ campaigns 2015-2017. We have conducted pre and post survey research and follow up focus groups in a number of different countries including China, Brazil, Mexico and a number of European countries

Garfield Weston

In partnership with the Centre for Philanthropy at the University of Kent, we conducted a preliminary evaluation of the Weston Charity Awards to help the trustees of the Garfield Weston Foundation decide whether and how to roll out the programme


Since December 2016 we have been helping Pause develop evidence of their impact for media coverage (see Guardian Society article: Mother Courage – swapping pregnancy in exchange for help Louise Tickle 25th January 2017) and for the first Pause Celebration Event. We are providing ongoing support to help scope the need for their offer in new areas alongside self-evaluation of their existing programme.

Social Venture Partners London

SVP is an umbrella organisation, founded in America, which encourages and facilitates philanthropists to make a difference. We are supporting the new Social Venture Partners London with the development of their impact strategy.

Age UK London

We have developed a theory of change and evaluation framework for a programme funded by the Nationwide Foundation to support older private sector renters in London.

Yes! Tanzania

We have supported Yes! Tanzania to develop a common evaluation framework for the frontline organisations they support in Tanzania.

Alzheimer’s Society and Alzheimer’s Research UK

In partnership with Solutions, a qualitative research company, we evaluated the impact of the inclusion of dementia in the 40-64 year old NHS Health Check (funded by Public Health England). This involved an experimental design with research sample and control sample counterfactual.

Wheels for Wellbeing

We are advising Wheels for Wellbeing on the development of in-house data collection tools and providing the analysis and reporting for ‘Wheels for Change’, a three year programme funded by Comic Relief.


We are on the panel for Nesta’s Accelerating Ideas programme, offering support services for ‘Strategy and Vision’ and ‘Evaluation and Evidence’.


We are supporting CareTrade to develop an evaluation framework and data collection tools which will allow them to effectively and meaningfully self-evaluate their impact moving forward.

What We Do

Funders, grant makers, capacity builders, umbrella organisations

Funders, grant makers, capacity builders, umbrella organisations

We help infrastructure organisations to develop their impact strategy and promote good evaluation practice in the organisations they support by…

  • Developing an impact strategy
  • Developing an effectiveness framework for supported organisations
  • Providing evaluation support and training for funded/partner organisations
More details
Charities and social enterprises

Charities and social enterprises

We help frontline service or campaign delivery organisations to measure their impact by…

  • Monitoring who it is they are helping
  • Measuring the difference they make in the short term
  • Demonstrating the difference they make in the long term
  • Gathering feedback from their stakeholders
More details

Examples of our approach

Most of our reports and outputs are confidential. However, here are some examples of the blogs, guides and content we have written for our clients and partners

How does a capacity building organisation measure success?

The starting point for measuring success for a capacity building organisation is the same as it is for a frontline service organisation - understanding the difference it is trying to make. In this blog for Pilotlight, Anna summarises how tracking activity and gathering feedback from stakeholders has helped identify the set of indicators currently used to measure change for charities supported through the Pilotlight Programme.

Which tool for measuring wellbeing?

We often get asked what is the best tool for measuring wellbeing. In this blog for Trajectory, Charlotte signposts some places to start.

The future of Charities

Charlotte is also a Director at Trajectory, a strategic forecasting company. She recently ran a breakfast event with fellow Trajectory Director, Jane O’Brien addressing the question, ‘Are Charities in Crisis?’. Trajectory analyst, Ruari, summarised the learnings in a subsequent blog.

Looking for Change in the Right Place

We have delivered annual workshops for Pilotlight’s business volunteers to build their understanding of measurement in the charity sector and improve their effectiveness in supporting the charities they are partnered with. Pilotlight project manager, Hannah, summarised the learning from one of these events in a subsequent blog.

Building an approach to self evaluation

In 2016, we wrote a guide for The Communication Trust on: ‘Building an approach to self evaluation’. This is aimed at small voluntary and community sector organisations delivering children’s speech, language and communication services and can be downloaded from the Trust’s new ‘developing and using evidence’ page

Good Science, Bad Governance

Anna’s extensive work with second tier membership organisations has given her particular insight into the challenges facing small and medium sized charities with measurement.  In this guest blog for the Communication Trust she argues that a ‘good governance’ approach to evidence is more appropriate for small voluntary and community sector organisations than a ‘good science’ approach.

Take control of your impact

During training sessions, Pilotlight project managers often report to us that the charities they are supporting are reluctant to identify key outcome measures for fear that they will no longer match the requirements of a particular funder. Anna addresses this issue in a guest blog for Pilotlight.

Great story – bad statistics.

We don’t work in isolation and are always keen to learn from and with others.   Charlotte regularly writes for Trajectory’s blog.  This piece summarised her takeout from a Pro Bono Economics event in 2016. Trajectory blog:  great story -  bad statistics   Other pieces for Trajectory include:

What do we know…

Love Conquers All:  A New Look at Maslow

The Language of Measurement

Pilotlight’s business volunteers often think social impact measurement is something specific to the third sector and beyond their skills set.   Charities tend to think that market research has no relevance to them and their stakeholders since they are not in the business of ‘selling’.  The reality is that social impact measurement, like market research, is a core part of the strategic planning process.  We see our work with Pilotlight as helping the two sectors to speak the same language.

What is qualitative research and how should charities use it?

The value of qualitative research is often overlooked or misunderstood by the charity sector.  Yet qualitative methods, which aim to provide a deeper understanding of the values, attitudes, motivations and behaviours of individuals and target groups, can be essential in helping to understand the impact of their services.

Marathons and Mental Health.

Charlotte is a trustee for Age UK Richmond and a member of the Age UK London expert panel.  She writes regularly for the Age UK blog. Age UK Blog:  Marathons and Mental Health.

Who We Are

Anna Grey


Leads on qualitative research and evaluation training. Specialises in health and education.

Tel: +44 7887856131


Detailed CV

Charlotte Cornish


Leads on large scale quantitative surveys and international projects. Specialises in housing, income and financial inclusion

Tel: +44 7779951918


Detailed CV

Our Associates
Katherine Symonds-Moore